Leading Bollywood actress and model Celina Jaitley was announced on September 14,2010 as the new face of Diya, the diamond jewellery brand from the Gitanjali group that offers exquisite diamond jewellery designs at extremely affordable prices.
Simultaneously, the brand also unveiled its new ad campaign for print and TVC. The Diya campaign uses ethereal imagery to encapsulate the brand’s tagline – ‘Born of Dreams’. Set against nature it depicts the metamorphosis of the beautiful Diya woman into a dove / peacock etc as she adorns herself with the jewellery.
The Diya range of designs has been created combining the essence of the Gitanjali Group’s four-decade long engagement with diamond jewellery as well as the findings of a rigorous all India survey covering over 6000 respondents. The classic designs are available at amazing prices. The technically superb craftsmanship with low gold weight and a wide variety of diamond combinations provides a range of price points suitable for almost any budget. Each piece is BIS hallmarked and has the details of the diamond content laser etched on it; they are sold with a Gitanjali Certificate of Assurance.
New brand ambassador Celina Jaitley says, “I love the range that Diya has to offer – unconventional, yet feminine, beautiful patterns that can be worn with both Western and Indian wear. The jewellery designs are very different, very out of this world, very out of your fantasy, something you would really love a Prince Charming to present you with.”
No comments:
Post a Comment